CONTENT & COPY WRITING
Struggling to put your ideas into words, good ones, engaging ones - ones that authentically articulate your message?
I can help.
Words are the singular most important thing you can use to relay your message, and using a strategic approach in your tone of voice, articulation and day to day copy, will ensure that people will hear and engage with what you have to say.
Over the years, I have helped clients across a range of sectors (hospitality, personal branding, editorial, retail, tech & more), with their messaging across relevant formats. This has included :
Blogs - Articles - Newsletters & Email Campaigns - Social Copy - Ghost-writing - Website Copy & more …
Book a discovery call today or drop me an email to see how I can help enhance your messaging and revitalise your content & copy …
Scroll for content writing case studies & click here to peruse through my published article and blog work!
EMAIL CAMPAIGNS & NEWSLETTERS : Hard launching into that inbox
How launching a mailing list and exclusive email campaigns led to maxed out seasonal bookings, a highly sought after waitlist and interest in insight into an exclusive fitness community for a private client.
What we did :
Established an authentic and enticing TOV
Reinforced client message through keywording and high energy lingo
Created a strategic and engaging formula to optimise reading time, campaign engagement and to direct recipients to booking platforms and external links.
Avoided the ‘salesy’ or ‘unreachable’ approach by steering clear of certain jargon and instead striving for inclusive text
Optimised the format, header, subject line and initial mailing list
Results :
Full diary of peak season bookings
A delivery rate of 99%
An opening rate of 75% +
Zero spam complaints
Maxed out specialist PT waitlist