CONTENT & COPY WRITING

Struggling to put your ideas into words, good ones, engaging ones - ones that authentically articulate your message?

I can help.

Words are the singular most important thing you can use to relay your message, and using a strategic approach in your tone of voice, articulation and day to day copy, will ensure that people will hear and engage with what you have to say.

Over the years, I have helped clients across a range of sectors (hospitality, personal branding, editorial, retail, tech & more), with their messaging across relevant formats. This has included :

Blogs - Articles - Newsletters & Email Campaigns - Social Copy - Ghost-writing - Website Copy & more …

Book a discovery call today or drop me an email to see how I can help enhance your messaging and revitalise your content & copy …

Scroll for content writing case studies & click here to peruse through my published article and blog work!

EMAIL CAMPAIGNS & NEWSLETTERS : Hard launching into that inbox

How launching a mailing list and exclusive email campaigns led to maxed out seasonal bookings, a highly sought after waitlist and interest in insight into an exclusive fitness community for a private client.

What we did :

  • Established an authentic and enticing TOV

  • Reinforced client message through keywording and high energy lingo

  • Created a strategic and engaging formula to optimise reading time, campaign engagement and to direct recipients to booking platforms and external links.

  • Avoided the ‘salesy’ or ‘unreachable’ approach by steering clear of certain jargon and instead striving for inclusive text

  • Optimised the format, header, subject line and initial mailing list

Results :

  • Full diary of peak season bookings

  • A delivery rate of 99%

  • An opening rate of 75% +

  • Zero spam complaints

  • Maxed out specialist PT waitlist